Decade of design

Jolene Ogle finds out just what fashionistas can expect at the Sunshine Coast International Fashion Festival’s special 10th birthday show this October.

by @joleneogle on Friday, 08 Sep, 2017

Ten years ago, 12 local labels strutted their stuff poolside at Marcoola’s Surf Air hotel. Now a decade on, the Sunshine Coast International Fashion Festival is one of the region’s most established and prestigious fashion events drawing designers from all over the world to the Sunshine Coast.

From humble beginnings with former label Ed Hardy as the main attraction, the Sunshine Coast International Fashion Festival (SCIFF) now boasts high-end catwalk shows, a trade lounge where fashionistas can get their hands on the latest looks, plus an industry Q&A.

The festival is a chance to be seen and has kick-started hundreds of careers, taking local brands to the international stage. With international labels seeking a space on the Sunshine Coast Fashion Festival catwalk since 2012, the event has been accepted by international industry leaders as the source of talent not usually seen anywhere else in Australia. The opportunities for local and Australian talent to showcase next to revered international talent has been one of many factors propelling the event forward over the years.

This year, the show promises to be bigger and better than ever with over 16 local, national and international brands hitting the catwalk and many more appearing in the trade show. The exclusive catwalk line-up includes Nicola Finetti, Sunflair of Germany, NVK Daydoll of Milan and Myer, plus a host of Sunshine Coast and Australian designers.

Founder and director Jacinta Richmond said the organic growth of the event since 2008 has been coupled with strong support from designers, dedicated volunteers and the media.

“A focus on quality, national and international brands will see us into our 10th anniversary year. It’s a brilliant opportunity for a select few emerging talents to showcase alongside established labels,” she says.

“With applications to showcase coming in fast from the Sunshine Coast and internationally, it won’t be long until we have filled the line-up for 2017.”

Since its inception, the festival has been run by a group of passionate volunteers headed by local Jacinta Richmond, who all share a passion for showcasing the beautiful Sunshine Coast and supporting local and now international creatives.

From poolside in Marcoola to the Caloundra Event Centre, this festival has grown to gigantic proportions. To celebrate the 10th birthday of the festival and to help raise much-needed funds for the event, the SCIFF team have created an anniversary book that highlights the past decade of fabulous fashion.

“With no funding and sponsorship available to us, this book will not be possible to produce unless we muster up the support of our amazing community of fashionistas and those who appreciate that fashion is art,” Jacinta said.

“We need to raise $15,000 to produce and distribute this book, which is in honour of the passionate and dedicated people who have made the SCFF possible over the years.”

Anyone who would like to donate to the production of the book can donate via

Open to both the fashion industry and the public, the SCIFF will be held over two days on Friday 20 and Saturday 21 October at the Events Centre Caloundra. Tickets are on sale now

Read more articles by @joleneogle

Hashtag #InNoosaMag


So don't forget to tag us while your enjoying your holiday or getaway.