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  "name": "A Word In Your Ear On The Humble Podcast",
  "url": "/posts/a-word-in-your-ear-on-the-humble-podcast",
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Broadcasting, more importantly, radio has been a passion and a career for me for almost 30 years and the introduction of the ‘world wide web’ has, I’m\n sure you’d agree, revolutionised the world around us.

\n

I can still recall the anticipation and excitement of purchasing my first PC in 1999 and waiting patiently, listening to that now-dated dial up modem connecting\n me to the rest of the world.

\n

Consider now the advancements in technology in those relatively short 19 years. Smart devices; email; global mapping and travel from the comfort of your\n living room; seeing and talking to your friends on a wrist watch, Dick Tracy style; virtual reality and medical support and diagnoses for patients\n in remote locations. Oh, and did I mention the complete collapse and reinvention of how we create, distribute, and consume content. Some serious and\n important, but most of it merely there for our entertainment.

\n

There’s the YouTube stars creating music and movies in their bedrooms; the lobbyists, media advisors and even a US President who can sway public opinion\n with 280 characters on Twitter; the future Hemmingway who is e-publishing his next novel; and the old radio guy who still thinks he has something worthwhile\n to say.

\n

More on the old radio guy in a moment.

\n

According to Chris Ashmore, a consultant to businesses on podcasting strategies, podcasting is still in its infancy with little money and support from\n advertisers to invest in big-budget productions. He claims that fewer than 30 people are making a living from podcasting in Australia.

\n

Swedish import, Yenny Stromgren has called Noosa home for the last eight years and dipping her toe into the podcasting pool has given her clarity and direction.

\n

Noosa Stories is my second podcast and it evolved because I recognised that there was a place in the market for it,” she explains.

\n

“People would always ask me about Noosa. How can I move to Noosa and once I’m there, how will I survive? What will I do for a living? So, I started talking\n to small business owners and entrepreneurs and I got them to share their experiences.”

\n

Yenny discovered that a lot of interviewees on Noosa Stories came for the beach and stayed for the community.

\n

“Podcasting has many advantages over video and YouTube. The stories are easy to listen to when you’re walking, exercising, or simply driving about, and\n when you listen with your ears, I believe it connects straight to your heart. There’s a lot of trust involved and being authentic is really important,”\n she says.

\n

The budding podcaster claims that she’s enjoyed seeing her download figures grow and today she says that several thousand listeners have already engaged\n and listened to Noosa Stories.

\n

“Half of my listeners are in America. I’ve discovered that they have a more holistic way of thinking, especially Californians,” Yenny says.

\n

For those wanting to host their own podcast, Yenny also offers online or workshop courses covering all the basics from technology to technique.

\n

The beauty of podcasting is its simplicity in its ability to capture a story, an opinion or review and quickly turn that around with little production\n fuss and have it feeding into someone’s ear in a very short period. Anyone, even an old radio guy, can do it!

\n

Large media conglomerates, recognising the potential of podcasting, are already commissioning podcasters, and pulling them under a single brand umbrella.\n This move, while offering the marketing and distribution channels to smaller, low profile podcasters, can also be seen as the very antithesis of what\n the podcasting landscape offers everyday podcasters like Yenny!

\n

Corey Layton (Content and Marketing Director at Whooshkaa) claims that Disney subsidiary Marvel will start to utilise podcasts with a wave of\n scripted fiction, bringing characters like Wolverine to podcasts with The Long Night, which means you can expect to see more blockbuster franchises\n diving into the podcasting pool too.

\n

“We’ll also see subplot storylines told via podcasts, syncing up with weekly TV shows,” Corey says. “Podcasting awareness was high in 2017, about 60% in\n the USA and 72% in Australia, however it is imperative to convert awareness into listening.

\n

Back to the old radio guy. That’s me, in case you haven’t connected the dots!

\n

You may think that I’ve simply been drumming my fingers on the radio console waiting for Hotel California to fade out, however my years with the\n ABC ignited a passion for telling other people’s stories and although I write facetiously that I have something important to say, the reality is that\n it’s not about me at all but rather the people that I talk to. I’ve always loved the challenge and the discipline involved in the ability to extract\n those stories that lie just under the surface, my role in the conversation has always been one of conductor or tool (not the first time I’ve been called\n that) for unearthing those yarns.

\n

And everybody has one!

\n

When you’re done devouring the autumn issue that you’re holding in your hands, I hope you’ll pick up your smart phone and head to www.innoosamagazine.com.au/conversations

\n

There you’ll discover Conversations IN Noosa, a place where you can explore the connection between everyday people: some famous, some not so,\n but all interesting and with a strong connection to this amazing place that we call home.

\n

For starters, we are delighted to share conversations with surfer/writer/editor/entrepreneur Phil Jarratt; ex-Powderfinger drummer and ABC journalist Jon\n Coghill; chef/writer/local food ambassador/wanna-be rock star Matt Golinski; entrepreneur and inspiring mum Hannah Devers and our very own Editor-in-Chief\n Deb Caruso.

\n

There are links to our social media pages too, so feel free to share and tag a friend if there’s a conversation you think they might enjoy, and by all\n means, let me know of anyone who you think has a great story to tell.

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If you think podcasting is a specialist role within NASA where engineers prepare sleeping tubs for astronauts on a mission to the furthest reaches of the galaxy, then you really need to read the following article.

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A Word In Your Ear On The Humble Podcast

If you think podcasting is a specialist role within NASA where engineers prepare sleeping tubs for astronauts on a mission to the furthest reaches of the galaxy, then you really need to read the following article.

Broadcasting, more importantly, radio has been a passion and a career for me for almost 30 years and the introduction of the ‘world wide web’ has, I’m sure you’d agree, revolutionised the world around us.

I can still recall the anticipation and excitement of purchasing my first PC in 1999 and waiting patiently, listening to that now-dated dial up modem connecting me to the rest of the world.

Consider now the advancements in technology in those relatively short 19 years. Smart devices; email; global mapping and travel from the comfort of your living room; seeing and talking to your friends on a wrist watch, Dick Tracy style; virtual reality and medical support and diagnoses for patients in remote locations. Oh, and did I mention the complete collapse and reinvention of how we create, distribute, and consume content. Some serious and important, but most of it merely there for our entertainment.

There’s the YouTube stars creating music and movies in their bedrooms; the lobbyists, media advisors and even a US President who can sway public opinion with 280 characters on Twitter; the future Hemmingway who is e-publishing his next novel; and the old radio guy who still thinks he has something worthwhile to say.

More on the old radio guy in a moment.

According to Chris Ashmore, a consultant to businesses on podcasting strategies, podcasting is still in its infancy with little money and support from advertisers to invest in big-budget productions. He claims that fewer than 30 people are making a living from podcasting in Australia.

Swedish import, Yenny Stromgren has called Noosa home for the last eight years and dipping her toe into the podcasting pool has given her clarity and direction.

Noosa Stories is my second podcast and it evolved because I recognised that there was a place in the market for it,” she explains.

“People would always ask me about Noosa. How can I move to Noosa and once I’m there, how will I survive? What will I do for a living? So, I started talking to small business owners and entrepreneurs and I got them to share their experiences.”

Yenny discovered that a lot of interviewees on Noosa Stories came for the beach and stayed for the community.

“Podcasting has many advantages over video and YouTube. The stories are easy to listen to when you’re walking, exercising, or simply driving about, and when you listen with your ears, I believe it connects straight to your heart. There’s a lot of trust involved and being authentic is really important,” she says.

The budding podcaster claims that she’s enjoyed seeing her download figures grow and today she says that several thousand listeners have already engaged and listened to Noosa Stories.

“Half of my listeners are in America. I’ve discovered that they have a more holistic way of thinking, especially Californians,” Yenny says.

For those wanting to host their own podcast, Yenny also offers online or workshop courses covering all the basics from technology to technique.

The beauty of podcasting is its simplicity in its ability to capture a story, an opinion or review and quickly turn that around with little production fuss and have it feeding into someone’s ear in a very short period. Anyone, even an old radio guy, can do it!

Large media conglomerates, recognising the potential of podcasting, are already commissioning podcasters, and pulling them under a single brand umbrella. This move, while offering the marketing and distribution channels to smaller, low profile podcasters, can also be seen as the very antithesis of what the podcasting landscape offers everyday podcasters like Yenny!

Corey Layton (Content and Marketing Director at Whooshkaa) claims that Disney subsidiary Marvel will start to utilise podcasts with a wave of scripted fiction, bringing characters like Wolverine to podcasts with The Long Night, which means you can expect to see more blockbuster franchises diving into the podcasting pool too.

“We’ll also see subplot storylines told via podcasts, syncing up with weekly TV shows,” Corey says. “Podcasting awareness was high in 2017, about 60% in the USA and 72% in Australia, however it is imperative to convert awareness into listening.

Back to the old radio guy. That’s me, in case you haven’t connected the dots!

You may think that I’ve simply been drumming my fingers on the radio console waiting for Hotel California to fade out, however my years with the ABC ignited a passion for telling other people’s stories and although I write facetiously that I have something important to say, the reality is that it’s not about me at all but rather the people that I talk to. I’ve always loved the challenge and the discipline involved in the ability to extract those stories that lie just under the surface, my role in the conversation has always been one of conductor or tool (not the first time I’ve been called that) for unearthing those yarns.

And everybody has one!

When you’re done devouring the autumn issue that you’re holding in your hands, I hope you’ll pick up your smart phone and head to www.innoosamagazine.com.au/conversations

There you’ll discover Conversations IN Noosa, a place where you can explore the connection between everyday people: some famous, some not so, but all interesting and with a strong connection to this amazing place that we call home.

For starters, we are delighted to share conversations with surfer/writer/editor/entrepreneur Phil Jarratt; ex-Powderfinger drummer and ABC journalist Jon Coghill; chef/writer/local food ambassador/wanna-be rock star Matt Golinski; entrepreneur and inspiring mum Hannah Devers and our very own Editor-in-Chief Deb Caruso.

There are links to our social media pages too, so feel free to share and tag a friend if there’s a conversation you think they might enjoy, and by all means, let me know of anyone who you think has a great story to tell.

Hashtag #InNoosaMag

 

So don't forget to tag us while you're enjoying Noosa!