Nothing is Impossible with Tom Offermann’s Real Estate
Challenging limitations, living with a robust sense of courage and adventure, also a positive world-is-your-oyster attitude, are testaments to Tom Offermann’s success, enthuses Helen Flanagan.
Entrepreneurially-spirited and with a strong sense of community, unpretentious Tom Offermann has built an eponymous real estate company for more than three decades. Every day is filled with exciting new accomplishments, working alongside equally enthusiastic people, and myriad interesting and dynamic clients from all walks of life. A far cry for the self-confessed outdoors-type who, so besotted by the natural charms of the lifestyle location, the young Brisbane-ite decided in 1986 to swap his toolbag for a real estate career in Hastings Street. Those were days of no computers, faxes, mobile phones or exclusive listings, with 13 agencies in the same street all selling the same properties. Letters were handwritten, typed by the receptionist using lots of white-out and posted to interstate buyers with a stack of photographs fresh from the 7-day photolab.
In this highly desirable destination where innumerable natural assets, world-class architecture and outstanding design contribute to its allure, the indelible optimism and success of Tom Offermann continues to inspire new generations, and change the face of real estate accordingly, by always making a difference, albeit nothing is impossible. It’s all about focusing on optimum media platforms and powered by the latest industry technology, every listed property is presented to an impeccable standard, ensuring the brand and clients always stand out, and prosperity reigns.
“Backed by a dynamic team giving us the edge, and building long-term, trusted relationships with clients is paramount,” explains Tom whose commitment to refining skills and marketing is relentless.
“Property owners deserve the best outcomes, and there are no shortcuts on the long path to becoming a great agent or agency. The demand is for first class marketing every step of the real estate way with each property accorded a pedestal outshining the competition, and ultimately generating clear-cut compelling, and totally aspirational interest from multiple buyers vying for the keys to the door.
“Knowing what it takes overall, I’m always reassured by signs that we’re on the right track, such as agents receiving accolades, words of appreciation and even hugs from ever-grateful clients.”
Tom is often asked if there’s a secret or silver bullet to success.
“It doesn’t exist, more a vision of finding better ways, such as refining the client base gathered over the decades, creating fresh promotional avenues and constant in-house training, so literally we’re all on the same page,” he shares.
“The variables in real estate, clients and property types are many, but the constant – as many clients know, is that their sale is in the expert hands of loyal and expert agents and support teams.
“Many have worked with me for one, two, and three decades, so the company runs with the precision of a Swiss watch.”
Not surprisingly, big-ticket sales attract media attention, and with the bar set at $10million and 80% of the total Noosa properties sold by Tom Offermann Real Estate agents – including the last dozen or so setting multiple records in the process – what do blockbuster sales mean for the property owner?
“They act like icebreakers,” says Tom, “paving the way for a positive lift in all investments. Comparison is the universal tool for defining real estate values, and the benefits of these big sales flow from the top,” he explains. “It’s normal to feel uplifted about nearby record sales because the positive effect ultimately filters throughout the entire market and lifts all values. For proof, simply cast back your mind back five, 10 or 15 years and consider how low prices from back then, now seem.”
Blockbuster results are also consistent for Tom Offermann Real Estate, including recording Queensland’s top three for house sales; number one in sales out of 400+ Sunshine Coast agencies; achieving 82% of Noosa’s premium sales and 68% more social media reach than competitors. Social media reach has also surged with many posts achieving 70k -100k+ followers in one week, equating to 50 times more than an average real estate post.
Natural attributes and wonderful community spirit aside, Noosa is an undeniably unique real estate market.
“Considered as an affluent suburb of Sydney, Melbourne and Brisbane combined, is not too far from reality,” Tom suggests. “And yes, many do come from the eastern seaboard capitals to seek a better lifestyle, however it’s also about the high number of long-term locals who move around the region according to changing needs, swapping the hinterland for the seaside, or vice versa. International interest has increased with the addition of more non-stop flights to the USA and Europe, and direct flights to New Zealand from Sunshine Coast Airport.
“It’s such a privilege being one of only two Queensland members of the international who’s-who in real estate, on luxuryrealestate.com enabling the promotion of our clients’ properties on a complimentary basis. The portal with 38,000 worldwide member agents, is more than 10 times the size of Australia’s largest real estate website!”
Naturally, cultural, economic and social shifts have altered what buyers have on their wish lists, especially next gen must-haves. Are they inspired by booms in health and wellness, eco-friendliness, hybrid working and new-gen tech, and innovative new builds and bold renovations to enhance lifestyles?
Are EV chargers a standard feature, similarly, saunas, steam rooms, ice baths and magnesium pools?
How about a new era of home modifications, with work-from-home spaces being super-charged to accommodate sound studios for podcasting platforms; a boom in foodie culture resulting in more commercial-grade kitchens and tricked-out butler’s pantries, lifestyle comforts and conveniences too, such as eco/gas fire pits and fireplaces, wine rooms and cellars, touch and movement activated lighting, outdoor kitchens and security features like keyless entry and CCTV phone apps?
Agents reach out to potential buyer areas wherever they are via decisive targeted marketing finely tuned to the most likely buyer profile and cognisant of tailored specifics. Investing around one million dollars annually on advertising gives a clear understanding on what works where, or not. Restricting a listing to the internet only is a fallacy. These days people have far more savvy ways of finding property. Active buyers keep an eye on favourite websites, many portals and packages, so many unmissable. A totally different group, often termed ‘passive buyers’, are those not even thinking of buying until something captures their interest.
“An ad, editorial, call from an agent – and let’s not forget the hundreds of buyers who found their property on display in the windows of the Hastings Street and Noosa Sound offices. They’ll walk in still licking an ice cream asking, ‘when can I see this one’ and the rest is history,” Tom shares. “There are so many more moving parts to the modern art of selling real estate, so my best and most sensible suggestion to anyone thinking of selling is, be very wise. Shortcuts may leave you short changed.”
TEN OUT OF TEN:
Hitting the high notes with the latest 10 blockbuster sales over $10m all sold by the team at Tom Offermann Real Estate.
- 9/81 Hastings Street, Noosa Heads, $12.51m
- 3 Allambi Rise, Little Cove, $16.9m
- 38 Seaview Terrace, Sunshine Beach, $13.1m
- 23 Dolphin Crescent, Noosa Sound, Undisclosed
- 19 Key Court, Noosa Sound, $13m
- 13 Dolphin Crescent, Noosa Sound, $13m
- 38 Alderly Terrace, Noosa Heads, undisclosed
- 3/54, Park Road, Little Cove, $10m
- 43 Witta Circle, Noosa Sound, $30m
- 40 Noosa Parade, Noosa Sound, $20.5m
